Russian Post plans rebranding

This project will cost 55 million rubles.

23.Aug.14 11:08 AM
By Mihail Prygunov
Photo krumax.org

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Russian Post is looking for different ways of rebranding. The company has already turned to several branding agencies. This information is provided by ITAR TASS with the reference to its own source in advertising business.

Russian Pot will hold a tender on rebranding services. The starting cost of the project is approximately 55 million rubles. Representatives of advertising companies say that Russian Post has not made any official statements and offers yet. However some organizations are ready to take part in tender. On the other hand Russian Post media office has refused to provide any comments on this topic. It hasn’t also confirmed the fact that trend is going to be held.

Russian Post is one of the biggest Russian operators. It consists of 86 branches all over the country including 42 thousand post offices. The overall income of the company in 2013 was 133 billion rubles. Government has approved a project that will help to attract new investments and make the company more attractive to foreign investors. It may take 18 month to complete the privatization process.

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