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Google allows third-party tracking cookies until COVID crisis is over



Google reverses a strict cookie policy in Chrome web browser, fearing that it will 'destroy' important sites during the corona crisis



05.Apr.20 9:48 AM
By Shawn Highstraw
Photo toinnov.com

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Google allows third-party tracking cookies until COVID crisis is over
Google reverses a strict cookie policy in Chrome web browser, fearing that it will 'destroy' important sites during the corona crisis.

That says the search giant on its website. In Chrome 80, Google required sites that use cookies to clearly state how this file should behave. If site administrators do not fill in a special tag for this, that cookie cannot track visitors on other web pages.

It is one of the measures with which Google wants to make its web browser more privacy-friendly. It is to become the only spy on the market. The company wants to eventually limit the use of tracking cookies. At the same time, the search giant is looking for an alternative for advertisers, who often personalize ads with tracking cookies.

However, Google considers the new measure too risky in the current corona climate. "Given the extraordinary international circumstances created by COVID-19, we will temporarily withdraw this policy," reads the Chrome blog.

Websites had had time since last year to prepare for the new cookie rules, and according to Google, most sites were already ready. "But we want to ensure that banks, online supermarkets, government agencies and healthcare maintain stable websites". It has little in common with the stable performance though: it is all about tracking people and nothing more.

The measure is temporary, so Google will eventually reintroduce its new cookie policy. The search company expects to do this again this summer.



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